Myoju 明珠, which translates to “bright pearl,” symbolizes the idea that the universe itself is a radiant pearl cultivated through sustainable happiness. At Myoju, we are guided by the philosophy of sustainable happiness - a harmonious blend of social, spiritual, and environmental well-being.

Preserving the legacy of Biwa pearls is at the heart of our mission. These rare treasures from Lake Biwa face growing threats, from aging farmers to environmental challenges. By raising awareness and donating 5% of our proceeds, we inspire younger generations to carry on this rich heritage and ensure each piece remains authentic and deeply connected to its origin.

The joy of our consumers is fundamental to sustainable happiness. Each handcrafted piece reflects your personal style and the beauty of being uniquely you. The natural, organic shapes of Biwa pearls celebrate individuality, embodying the idea that true beauty lies in natural uniqueness.

Environmental sustainability is a cornerstone of our philosophy. We protect Lake Biwa’s ecosystem through water-cleaning projects and sustainable cultivation practices. By using eco-friendly materials and focusing on handcrafted jewelry instead of mass production, we minimize waste and reduce our environmental footprint.

Through Myoju, we create lasting joy and beauty that honors the past, enriches the present, and looks toward a sustainable future. Sustainable happiness is about creating positivity and well-being in every aspect of our work and the lives we touch.